Great British Spring Clean: Keep Britain Tidy launch campaign

The New Year brings a new anti litter campaign from Keep Britain Tidy called the ‘Great British Spring Clean’.

The BCC is fully behind this latest initiative, and it will be KBT’s biggest-ever litter campaign, aimimg to encourage 500,000 people to get out and make their neighbourhood cleaner.

The Spring Clean, which will take place from March 3-5, 2017, has won the backing of TV naturalist and writer Steve Backshall, the BAFTA-winning Deadly 60 presenter.

Steve said: “Litter dropped in a British street is a horror show for wildlife, so many animals are injured and even die from the things we throw away. This is such an important issue and I’m proud to be supporting Keep Britain Tidy and their campaign – the Great British Spring Clean.”

The campaign is being backed by charities such as the RSPCA, the Marine Conservation Society and Keep Wales Tidy and businesses including McDonald’s, Greggs, Costa, Harrogate Spring Water and The Helping Hand Company.

It builds of the success of 2016’s national clean-up, which saw 250,000 people get stuck in to clean up their communities, including hundreds of school children, thousands of community groups and 400 local authorities across the country, who between them collected more than 300,000 bags of rubbish.

Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “The Great British Spring Clean is about getting all those people who care about their environment to take action. We know that more than 50% of people are concerned about the appearance of their local area and so we want them to feel that they can do something about it and they are not alone in caring.

“If 500,000 people help us pick litter for just two hours each that means that our country will benefit from one million hours of clean-up care.”

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