Keep Britain Tidy launch eco-schools drive with TV Star
TV presenter and naturalist Chris Packham has teamed up with Keep Britain Tidy and Lidl UK to help inspire young people to reduce litter and take care of the environment.
He was commissioned to produce a number of wildlife shots that cleverly combine the beauty of the natural world, with the ugliness of everyday litter.
The broadcaster, who presents the BCC nature series Springwatch, unveiled the photographs at a special event at the Royal Geographical Society in London.
Speaking at the event he said: “People who litter are unwittingly helping to kill and injure the wildlife we all love. Not only is it unsightly but it seriously affects wild animals both on land and in our oceans.”
Keep Britain Tidy chief executive Allison Ogden-Newton said: “We know that the majority of children and young people do care about their environment and don’t drop litter. The support of Lidl, through the donation of proceeds from the single-use bag charge, will help us engage with those young people and create a generation of young people who not only care about their environment, but are also equipped to do something to help.”
Lidl’s donation of £500,000 will allow Keep Britain Tidy to develop a range of resources to support its national Eco-Schools programme, which guides schools on their sustainable journey.
